If you found yourself trail side at any of the Enduro World Series races in recent times, you would find it hard to miss a strange new shout of encouragement rising above the cacophony of ‘allez allez’, ‘vai vai’ and ‘yeah boi!’. The mysteriously sounding ‘Gowaan’, with its roots deep in the vibrant UK mountain …
Inspired by EF Pro Cycling_ “I cannot believe it. That was the longest 14km of my life…When I think of champions like Sep and Sebastian pulling for me – it’s everything”. Alberto Bettiol, with a classy solo finish, took a monumental first professional victory at one of cycling’s greatest races, the Ronde van Vlaanderen (Tour …
Helmets will often look the same, but they are not all created equal. Developing renowned and award-winning helmets, which balance the primary need for optimal safety with essential performance requirements, such as weight, ventilation, comfort or aerodynamics, requires experience, a broad outlook and a team of obsessive engineers. It also requires a concept which can …
It takes something truly special to stand out in life’s constantly updated feed: we all search for a personal connection with our sources of inspiration. Right now, there are two women doing something different; something inspiring; something that connects. Kajsa Larsson and Malou Peterson show their technical ability and the pure thrill of being in …
The sports world is littered with athletes whose accents may not chime with the flag they stand below. It’s not uncommon to hear about athletes who have chosen to sing a different national anthem and represent a country in competition based on other reasons than birth alone; sometimes it’s residence, a long forgotten grandparent or …
Mind-boggling. There’s no other way to describe what Ester Ledecká accomplished at the Winter Olympics in Pyeongchang. One of the biggest bangs in the history of alpine racing…and alpine snowboarding, and one which left everyone smiling broadly, trying to absorb the magnitude and uniqueness of what they had just witnessed! Interestingly though, the millions of …
Skiing every single day in the winter, whatever the weather and regardless of the conditions is Marcus Caston’s thing; from the first November snowfalls in his home state, Utah, all the way through to his annual Icelandic grande finale in May. He tends not to stop there though, he packs his bags and points the …
Specialists reign supreme amongst professional skiers, it’s rare to find one athlete that excels against the watch, in front of a panel of big mountain judges and on the big screen. It’s rarer still to find a skier that has been doing it for a decade or more. In Mattias Hargin that’s exactly what you …
Helmets are now a common sight on roads and mountains around the globe. Thanks to a mix of technology, information, behavioral change and regulation, what would have been inconceivable twenty or thirty years ago, is now far more common place. In some countries wearing a helmet has become so synonymous with enhanced safety that it’s …
Inspired by Simpson Magazine_ “The collaboration between POC and CHPT3 to create the Ventral Devesa SPIN helmet and special edition Crave and Require glasses represents an understated triumph. Both parties have so strong an aesthetic that such a successful project could hardly have been predicted. Indeed, placing a pattern inspired by a forest near Girona …