The weight of milliseconds

Imagine being on a bike at the top of a steep descent and letting gravity take over. As you release the brakes, the change of pace is immediate and exhilarating, providing a rush of uncontrolled air and adrenaline. But then your instincts fight back and take over to bring you back under control. It’s hard …

Life in the air

In the world of mountain biking, Martin Söderström is synonymous with style, taking known tricks and adding a distinctive personal stamp. So much so, you will always recognize him, even when he’s inverted off a gigantic kicker in the middle of a competition.   Style like a royal seal.   Unmistakable.   But what it takes to get …

Get a life of Clarity

Whether you are threading your way through a rock garden, in the middle of the city, or out on the road before the sunrise, one thing is always the same; your vision is the gateway to decision making, safety and performance. Being able to react a millisecond quicker can often be the difference in a …

Different by Design

Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. At the start of the design process for every new product, that’s the question …

Infinity is around the corner

“It is not because things are difficult that we do not dare. It is because we do not dare that things are difficult.” Few will argue with Seneca’s wise words, and most of us will recognize how their influence is ever-present in guiding our day to day lives and decisions. And now, thanks to technology …

POC release the brand new Kortal Race MIPS and Devour

The Kortal Race MIPS, is a brand new all-mountain bike helmet packed full of enhanced safety, innovation and technology. It is also the first-ever helmet to feature the recently unveiled MIPS Integra. The Devour takes a new approach to vision and features POC’s Clarity lens technology. Merged with exceptional eye coverage and protection it has been designed for …

POC releases its lightest ever cycling helmet

The Ventral Lite is the latest helmet to join POC’s cycling family, and the lightest it has ever made. Focused on riders who prioritize weight and ventilation above all else, the newly awarded Ventral Lite has been highly engineered to achieve the optimal balance of weight, safety and performance. As part of a superlight package …

POC launches the Omne Eternal

The world’s first self-powered helmet with endless energy POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet which integrates Powerfoyle, an innovative light-harvesting material, which can convert any light source, indoor or outdoor, into electrical power. To enhance a rider’s safety on the road, the Omne Eternal features an automatic …

Alex Armstrong_ Simple is complex

Images by Jordan Boratynec A moment can be taken at face value as a particular etch in time. But what if you considered every moment that came before it as one that led and prepared you for the one you’re in now? I thought a lot about this as I put one foot in front …

POC begins 2021 with a host of ISPO Awards

POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and innovations from its new 2021/22 winter collection.  Leading out the ISPO ‘Winner’ awards is a brand new goggle, Zonula Clarity, which introduces a whole new visual experience and field of view to benefit all types of skiers and snowboarders. …