Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. At the start of the design process for every new product, that’s the question …
“It is not because things are difficult that we do not dare. It is because we do not dare that things are difficult.” Few will argue with Seneca’s wise words, and most of us will recognize how their influence is ever-present in guiding our day to day lives and decisions. And now, thanks to technology …
The Kortal Race MIPS, is a brand new all-mountain bike helmet packed full of enhanced safety, innovation and technology. It is also the first-ever helmet to feature the recently unveiled MIPS Integra. The Devour takes a new approach to vision and features POC’s Clarity lens technology. Merged with exceptional eye coverage and protection it has been designed for …
The Ventral Lite is the latest helmet to join POC’s cycling family, and the lightest it has ever made. Focused on riders who prioritize weight and ventilation above all else, the newly awarded Ventral Lite has been highly engineered to achieve the optimal balance of weight, safety and performance. As part of a superlight package …
The world’s first self-powered helmet with endless energy POC is proud to introduce the Omne Eternal, the world’s first self-powered cycling helmet which integrates Powerfoyle, an innovative light-harvesting material, which can convert any light source, indoor or outdoor, into electrical power. To enhance a rider’s safety on the road, the Omne Eternal features an automatic …
Images by Jordan Boratynec A moment can be taken at face value as a particular etch in time. But what if you considered every moment that came before it as one that led and prepared you for the one you’re in now? I thought a lot about this as I put one foot in front …
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and innovations from its new 2021/22 winter collection. Leading out the ISPO ‘Winner’ awards is a brand new goggle, Zonula Clarity, which introduces a whole new visual experience and field of view to benefit all types of skiers and snowboarders. …
Jeremy Jones has been a bright star on the snowboarding scene for more than 20 years. As a true pioneer of the sport, leading the way with a new way of accessing the mountains with snowboards and working with mother nature, today he’s more relevant than ever. Thirteen years after he founded Protect Our Winters, …
Have fun, ski well and ski smart. No one could possibly disagree with Sarah Höfflin’s ideas and approach to skiing. Although most of us may not be as conscious of it, it is certainly what we are all trying to achieve when we are out on the slopes, especially as it will come with various …
Skiing every single day in the winter, whatever the weather and regardless of the conditions is Marcus Caston’s thing; from the first November snowfalls in his home state, Utah, all the way through to his annual Icelandic grande finale in May. He tends not to stop there though, he packs his bags and points he …