Get a life of Clarity

Whether you are threading your way through a rock garden, in the middle of the city, or out on the road before the sunrise, one thing is always the same; your vision is the gateway to decision making, safety and performance. Being able to react a millisecond quicker can often be the difference in a …

Different by Design

Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. At the start of the design process for every new product, that’s the question …

Complement each other

Our lives are full of examples where a single thing can be complemented, becoming even better. The simple equation where one plus one makes two no longer applies, instead it makes three. Marriage and relationships could be the purest example of two pieces coming together to enhance the whole. Equally, from dawn to dusk, there …

Set them off in their Trax

Each new generation benefits from technological advances that older generations, who may not have the advantage of growing up with these new habits, tend to scoff at. Grumblings of ‘back in my day’ or ‘they have it so easy these days’ are never far away. Built on a perception that younger souls will never benefit …

POC and MIPS join forces to enhance helmet safety

POC, which has built an international reputation on safety, innovation and design, and MIPS, the Swedish safety technology company partnering with many helmet brands with its world leading Brain Protection System, are announcing a deeper partnership. The new collaboration will see POC implement MIPS systems in many of its helmets starting with a new POCito …

Sit down for equality

The world is filled with mysteries. How the pyramids were built; if the Loch Ness monster is real; if the Bermuda triangle really should be avoided; and if Stonehenge is just an incredibly impressive sun dial being just a few. Less discussed, perhaps, but no less mysterious, is why female cyclists have had to endure …

GMBN_ Understanding Concussion

The Global Mountain Bike Network (GMBN) is the go-to resource for mountain bikers around the world, providing everything from tips and tricks for better riding, to insight and analysis on every aspect of riding a mountain bike. Their world-class and ex-pro rider presenters bring countless years of experience to the show. See them talk to …

GCN_ “The future of Helmet safety”

The Global Cycling network inspires millions of bike riders around the globe, putting cyclists in the center of the world’s bike action: from the iconic climbs of Alpe D’Huez and Mont Ventoux to the cobbles of Flanders, in fact, everywhere there is road or pave. Their team of world-class riders and ex-pro riders are highly …

Great Minds Think Together

It is not simply finished products that change people’s lives; rather it is the concepts and ideas that shape these products. It is only through having the freedom and the space to develop ideas that real change can happen. And often, a different perspective is vital before new solutions can materialize. Take, for example, how …