Different by Design

Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best. At the start of the design process for every new product, that’s the question …

Infinity is around the corner

“It is not because things are difficult that we do not dare. It is because we do not dare that things are difficult.” Few will argue with Seneca’s wise words, and most of us will recognize how their influence is ever-present in guiding our day to day lives and decisions. And now, thanks to technology …

Small and perfectly formed

In 1980 a young hippie living on the US west coast read an article about this new “Clunker Bike” movement that was happening in various places around the country, especially Marin County and Crested Butte in Colorado. In amongst doing what hippies did in California at that time Scot Nicol was intrigued by the article …