POC, which has built an international reputation on safety, innovation and design, and MIPS, the Swedish safety technology company partnering with many helmet brands with its world leading Brain Protection System, are announcing a deeper partnership. The new collaboration will see POC implement MIPS systems in many of its helmets starting with a new POCito Crane which will be released in late summer 2020. In addition the new partnership will consider new, enhanced rotational protection systems, which will be developed specifically for a number of POC performance helmets to be released in 2021.
Commenting on the new collaboration, POC CEO, Jonas Sjögren,said – “Safety is at the very center of POC and our approach has always been to consider everything to improve safety, even if that means doing something that has never been done before. This was the basis for our initial collaboration with MIPS in 2009, where we were the first ever to integrate a rotational impact protection system in snow sports and cycling helmets.”
Max Strandwitz, MIPS CEO, said – “MIPS is committed to protect any brain from injury through our helmet-based Brain Protection System and we have more than twenty years of research and testing to support our activities. We are very happy to collaborate with POC, not only as an acknowledged leader in safety and the manufacturer that brought MIPS to the market, but also as they have continued to push new thinking and innovations. Our combined efforts, maximizing each other’s strengths, will ultimately lead to enhancements in safety for all.”
MIPS is the leader in the field of rotational impact protection and the renewed partnership will give POC the opportunity to focus on new innovations under development around its Whole helmet concept, which is built on holistic helmet safety, creating helmets that are able to protect a user before, during and after an accident.
POC CEO, Jonas Sjögren, continued – “Even if safety is better understood that does not mean we can stand still. We have to keep looking ahead to consider and evaluate what we have and what we need for the future. Our Whole helmet concept illustrates that in today’s world a helmet can, and should, do significantly more than just manage impacts. The best protection comes from not having an impact at all, and a helmet can protect you before, during and after an accident, whether it’s visibility, aramid barriers or NFC medical ID chips. With our renewed partnership with MIPS we know that rotational impact protection will be in good hands, our job will be to expand our curiosity, open mindedness and leave no stone unturned in search of new innovations and enhanced safety for the benefit of all.”
Notes to editors
POC and MIPS, who are currently industry partners in a number of Swedish publicly funded projects around helmet safety, have a history of working together and the new partnership will see a host of POC’s helmets feature a MIPS rotational impact protection system.
In addition, POC and MIPS engineers will work together with the best of their ideas and innovations to develop new rotational impact solutions which will feature in a number of POC helmets to be released in 2021. These will follow on from the POCito Crane in 2020, with an objective to enhance comfort, ventilation and rotational impact protection. As part of the new partnership SPIN, POC’s silicone pad technology system, will be phased out and replaced by MIPS solutions in the majority of its helmets in the future.
Ensuring that rotational impact protection, one essential ingredient in a helmet, benefits from focused time and resource is an important consideration. By working with a leader in the field the collaboration also supports POC’s desire to focus on other safety innovations through its Whole helmet concept™ which focusses on developing enhanced safety as a system, where every material and innovation in a helmet works seamlessly together to protect before, during and after an accident.
POC’s Whole helmet concept™
Advances in science and research consistently reveal the brain’s awe-inspiring complexity and role in shaping who we are. It is central to our wellbeing, it makes us unique, it drives us, but it is also delicate, fragile and needs protecting. It hurts when you break a bone, but in most cases it will heal.
Damage the brain and the outcome is altogether less certain. That is why we created our unique whole helmet concept™ to development and testing, where each feature, component, shape and material is designed specifically to work together. The whole is greater than the sum of its parts and our whole helmet concept™ with innovative materials, integrated electronics and rider optimized details is designed to work long before, during and after an impact is felt so we can enhance safety and protect any user.
POC, a leading manufacturer of helmets, eyewear, body armor and apparel, has been awarded more than 60 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’.
MIPS specializes in helmet-based safety and protection of the brain. Based on an ingredient brand model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. MIPS solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska University Hospital in Stockholm, Sweden. MIPS is the world leader in this field and cooperates with 78 helmet brands that offer 448 models equipped with MIPS BPS on the global helmet market.
POC, Head of PR and communication,
POC HQ, Stockholm
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